|Mirror [#1]||Customer Journey 101.pdf||40,561 KB/Sec|
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Customer journey, done right, is about much more than incremental improvement to current offerings; it can help companies innovate, allocate resources, and transition from an old business model to a new one based on a new job customers want done. Customer journey solves for one of the most vexing business strategy issues: how to create a customer-centered vision of the future and align the promise-making and promise-keeping efforts of an organization profitably.